Privacy Policy

Privacy policy governing the use of the BLACKDOG Equestrian App and website

We at BLACKDOG Equestrian are committed to protecting and respecting your privacy when you use our website and our mobile application. This privacy policy describes how we collect and use your personal data (as defined in the General Data Protection Regulation (EU) 2016/679, the “GDPR”) in connection with your use of the Service. This privacy policy also describes your rights and how to enforce them. Terms not otherwise defined in this privacy policy shall have the same meaning ascribed to them in the Terms and Conditions, which may be found here.


Please read this privacy policy carefully before using the Service. By using the Service, you accept this privacy policy and our processing of your personal data.


We are responsible for the processing of your personal data as described herein, as a data controller (as defined in the GDPR). Please do not hesitate to reach out to us if you have any questions or comments on your privacy and our processing of your personal data. You can reach us by sending an email to apps@blackdogbiomech.com.

Data Collection

In order to provide BLACKDOG Equestrian we need to process some information about you. We collect content and communications that you provide when using BLACKDOG Equestrian, such as:

  • The information that you enter when you create an account - that being your e-mail, password and full name.

  • The content you choose to email to third parties (since the email account this is sent from belongs to us).

  • The number of videos you have uploaded for Biomechanics analysis (to monitor your quota usage) and whether or not the processing was successful.

  • What kind of phone / tablet and operating system you are using, the country where you are located when using BLACKDOG Equestrian, what version of BLACKDOG Equestrian you are using, what version of the Terms of Use you have approved and if you have approved push notifications.

  • We save some information about your use of BLACKDOG Equestrian on your phone to facilitate your use, for example so you don't need to log in every time.

  • Biomechanics data is stored on our Google Cloud console (protected by two factor authentication).

  • We monitor our system for instances where the biomechanics assessment has not been successful. In this situation, we may access your video data in the interests of improving the system. We will never share such data with third parties and we will only ever use this data solely for monitoring or system improvement purposes in order to deliver the best service possible.

Data Use

We use the information to:

  • Be able to deliver BLACKDOG Equestrian's features - chiefly the biomechanics results.

  • Develop, test and improve BLACKDOG Equestrian by following what users are doing in order to build a better product.

  • Be able to communicate with you through notifications, push notifications and e-mails at when there is something new in BLACKDOG Equestrian, and for marketing communications.

  • To respond when you contact us.

  • In cases where we send you e-mail marketing, you can at any time decline more emails by clicking on the unsubscribe link.

Additionally, if you have chosen to opt-in, some of your data may be used for research purposes.

  • Research projects will strictly be undertaken by BLACKDOG biomechanics and will not be for-profit ventures.

  • We may work in conjunction with third-party academic institutions on interpretation, analysis and implementation, but we will retain control of the data and will not share the raw data with any third party.

  • All data will be anonymised.

  • You can opt-in or opt-out of this research data scheme at any time through the "My Account" section of the App. However, if you change your mind and decide to opt out, we cannot guarantee that all of your data will be removed from existing analyses which occurred when you had given consent. This is due to the anonymisation process. We can guarantee that your data will not be used in any new analyses after you have opted out. 

Data Sharing

We use some external partners to provide the service, for example a system for user subscription management and cloud service for processing and storing biomechanics data. We do not share your information with anyone outside of BLACKDOG Equestrian for any purpose other than providing the service. 

Data Retention Period

We will continue to process your information under this basis until you withdraw consent, delete your account, or it is determined your consent no longer exists.

Legal Basis

The reason for processing your personal data is to be able to provide BLACKDOG Equestrian. By using BLACKDOG Equestrian you give us the right to process your personal data.

Users under 18

We are not extending access to the app to users under the age of 18 at this time.​

Account Deletion

You can delete your BLACKDOG Equestrian account at any time. To delete your account send an e-mail to apps@blackdogbiomech.com with the subject Account deletion along with your full name and the email address you used to register the account. Please note that we will then delete all data associated with that account. This deletion is permanent and cannot be undone.

BLACKDOG Equestrian can delete your data if you haven't used your account for over a year. In those cases we will contact you via e-mail to ask if you would like to keep your account. If you do not log in to BLACKDOG Equestrian within three months after this notification, the account will be deleted.

Removing the app from your phone does not delete your account nor cancel any current subscription. Your subscription is handled by Apple or Google and can only be cancelled through your App Store or Play Store account.

Right to be Forgotten

You have the right to be forgotten, that is, BLACKDOG Equestrian deletes all data about you, not just your account. If you want to exercise this right, send an e-mail to apps@blackdogbiomech.com.

Right to Access Saved Data

You have the right to know what information we save about you, and you also have the right to access this information. If you want to exercise this right, send an e-mail info@blackdogbiomech.com. If you think that we have incorrect personal data saved then you have the right to have them corrected.

Data Security

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement. No system is 100% secure and there is always a small risk that data will end up in the wrong hands. By using BLACKDOG Equestrian you accept this risk.

If you believe that BLACKDOG Equestrian incorrectly processes your personal information, you can file a complaint with the Data Protection Authority in your country. 

We encourage you to use a strong password so that no one can guess your login details.

Changes to the Personal Data Policy

Sometimes there may be a need to change these terms of use. BLACKDOG Equestrian has the right to change the terms by informing you of the changes. The last change date is at the bottom of the page.

Communication

We communicate with you through e-mail and push notifications on your phone. If you do not want to receive push notifications, you can turn them off in your phone's settings.

Cookies

Our website uses essential cookies only. Essential cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. These are cookies that are either used to carry out or facilitate the transmission of communications over a network or strictly necessary to provide an online service which you have requested.

If you have questions about the terms of service or the service, please email apps@blackdogbiomech.com.

Privacy Policy updated 1-October-2021